Which would you most likely pay for?
39%
Individual courses
37
30%
I would not pay
29
21%
Monthly subscription
20
9%
One-off lifetime purchase
9
1%
Annual membership
1
When you become curious about a topic, what do you usually do first?
51%
Search Google
49
18%
Read articles
17
11%
Watch YouTube
11
10%
Ask ChatGPT
10
4%
Buy a book
4
3%
Listen to a podcast
3
2%
Other
2
What makes you trust a learning platform? Up to three.
61%
Academic experts
59
56%
Transparent sources
54
41%
Human teachers
39
32%
A recommendation from a friend
31
30%
University partnerships
29
21%
Community recommendations
20
3%
Other
3
Do you set time aside for studying things you are interested in?
33%
I mostly learn alongside other things, podcasts whilst exercising
32
32%
I rarely sit down to study as such
31
19%
I study in gaps in the day, giving it my full attention
18
16%
I set aside regular time just for it
15